It FactorTM Quick BlowdryTM shampoos and conditioners are nothing short of a hairstyle revolution: the first and only shampoo and conditioner system combination to reduce drying time by up to 50%.
Available exclusively through professional salons, It FactorTM is safe for all hair types and free of harsh sulfates, parabens, sodium chloride and alcohol. It FactorTM's proprietary VaporBoost SystemTM speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, creating extraordinary hair in a fraction of your normal blow-drying time.
Experience the It FactorTM difference for yourself. No styling products needed: simply shampoo, condition and blowdry (or airdry). Hair will be left soft, shiny, bouncy and frizz-free. You'll be blown away!
