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in hair care!
It FactorTM Quick BlowdryTM shampoos and conditioners are nothing short of a hairstyle revolution: the first and only shampoo and conditioner combination to noticeably reduce drying and styling time. It Factor has continued its trend of making unique products with the recent introduction of Simply It, Quick Blowdry Smoothing Lotion, the ultimate all-in-one detangling and styling product.
Available exclusively through professional salons, It FactorTM is safe for all hair types and free of harsh sulfates, parabens, sodium chloride and alcohol. It FactorTM's proprietary VaporBoost SystemTM speeds up the natural process of evaporation by reducing the bond between water and the hair shaft. When heat is applied, the water releases from the hair more easily and turns to water vapor more quickly, creating extraordinary hair in a fraction of your normal blow-drying time.
Experience the It FactorTM difference for yourself. Hair will be left soft, shiny, bouncy and frizz-free. You'll be blown away!