Professional Commitment

It Factor is proud to be a professional hair care brand and we take our responsibility to fight diversion seriously. To date our efforts have paid off and we are proud to say that you will not find us in any mass market retail outlets, including discount, grocery and drug stores, all of which take money out of the hands of hard working salons. At It Factor we rely on salons to use, recommend and sell our products and in return we work hard to keep our products from falling into the hands of diverters. Please inform your clients about diversion and let them know that It Factor products sold through unauthorized retail locations and mass market e-tailers like Amazon, cannot be guaranteed to be genuine It Factor products and may be old, discontinued or counterfeit products. We thank you for doing your part and for your support of It Factor.

To report diverted product please call 855-483-2286.